On 24 November 2021, Germany’s Social Democrats, Greens and Free Democrats concluded on a coalition agreement that sets the course for the next legislative period. A central component is formed by energy industry specifications, measures and guidelines to enable a transition of the German energy sector and to accelerate the energy transition. We summarise the key points in our blog post.

The term augmented reality (AR) is certainly familiar to most people. However, it is often conflated with virtual reality. And that is reason enough to provide you with an overview of this topic. In my blog post, I explain what it is AR can do, how it works and how it is possible to link virtual objects to objects in the real world.

There are some key success factors that companies should consider in the design and implementation of personalisation projects to guarantee that they are both efficient and highly effective. In this blog post, I reveal five of these factors and show you what really matters.

Marketing automation is a buzzword. It’s intended to help digitalise various aspects of sales and, at the same time, professionalise marketing content. But what are the triggers for this type of change in thinking? How complex is it to access marketing automation and what benefits can it offer? In this blog post, I provide clarity on the topic and offer a possible starting point.

How many kilometres of travel need to be saved to make a video conference ‘greener’ than a meeting or, in the end, isn't operating remotely generally much more resource-intensive than working traditionally on site? In my blog post, I introduce you to the Green Cloud Computing methodology and use the ‘video conference’ example calculation to answer the question of whether it is more environmentally friendly to attend a meeting on site or remotely from home.

The impact of digital transformation is also being felt in the lottery industry. Covid-19 has placed companies in the sector under immense pressure, with many customers unable to purchase lottery tickets at sales outlets once the lockdown was imposed. In addition, not all providers allow legal online gaming yet. It is high time that the industry address key trends that influence the lives of its customers and, ultimately, its bottom line. This blog post outlines five trends that lottery companies must now be ready for.

Dark patterns are interface designs specifically designed to deceive. They trick users into performing certain actions that they did not intend and that may be contrary to their interests. In this blog post, I demonstrate the power of UX design.

Purchasing is tougher. The road to the digital transformation of the insurance industry is rocky. But we’re on the verge of a breakthrough. Corporate startups will be only one of the many manifestations of a newly digitalised insurance industry. Other manifestations will include new platforms, non-corporate startups and solutions created by tech players. In this blog post, I explain why this is the case and why corporate startups will be making a significant contribution.

When it comes to digital progress, we repeatedly criticise the status quo of digital infrastructure and tools in companies in Germany. But if we only ever talk about the technical side, we fall into one of the biggest traps of digitalisation: digital transformation is not achieved by simply updating hardware and software, but above all by changing the way people think.