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Digital Experience

25.11.2022 By Axel Ziegler

#4 – Image tagging and image taxonomy

Picture Axel Ziegler

In this blog post, I would like to explore several basic approaches for tagging assets, whether in a digital asset management system (DAM) or in other systems where data and assets are stored.

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Digital Experience

Many service organisations use field service management solutions in their after-sales service. In my blog posts, I will explain what the status quo looks like in terms of field service management and exactly where the journey is heading.

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Digital Experience

09.11.2022 By Axel Ziegler

#3 – DAM Maturity Model

Picture Axel Ziegler

Having learned about the importance of digital asset management systems, the tasks they perform and the benefits they bring in the first two blog posts in this series, I would now like to use this third blog post to explain how to assess companies on how efficiently they manage their media.

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Digital Experience

Finding and retaining new customers can be a real challenge for many companies, especially in today’s digital world. The Internet offers near limitless options. Because of this, companies often find it difficult to market their products and services at the right time and place. Acquiring new customers is one of the main goals of every company, because they are needed to ensure the company can continue to grow. This blog post describes how companies can successfully generate leads using marketing automation.

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Digital Experience

There is probably not a marketer out there who has not had to deal with content and commerce – or as it is often referred to, content-driven commerce. Omnichannel commerce is understood to mean being present on every channel – but wait: how is this different to unified commerce? Do you still know what all the different terms mean in the world of digital commerce? I would like to use this blog post to break down the different types of commerce...

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Digital Experience

20.09.2022 By Dominique Kompch and Laura Schöning

Self-service portals for the energy sector

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The energy sector is in a constant state of cultural change. The driving force behind this change is the digital transformation of the entire energy market from power generation to billing, which also encompasses the megatrend of e-mobility. In addition, customers now expect a comprehensive customer experience across all touchpoints. Self-service portals are one way to deliver the seamless, end-to-end support they demand.

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Digital Experience

The first part of my blog explains what a digital asset management system is, what makes it special and what basic tasks it performs. Introducing such a system in a company results in various advantages. I will describe the most important of these benefits in detail in this blog post.

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Digital Experience

For many multi-brand corporations, the problem of a fragmented digital ecosystem is one that develops over time. Not only does the number of digital touchpoints and end devices constantly increase, but the number of technical and regulatory requirements rises, too. In my blog post, I will show you how companies can counter this problem and this challenge with the help of an example from a project.

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Digital Experience

This two-part blog post explains what a digital asset management system is and how companies stand to benefit from a digital asset management system. The first part of my blog explains what a digital asset management system is, what makes it special and what basic tasks it performs.

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