Monika Schulze l Head of Customer and Innovation Management l Zurich Gruppe Deutschland
Climate change is one of humanity’s greatest global challenges. The effects are currently being felt everywhere in the form of threatening, extreme weather events. To stop this development, people and companies must actively protect the climate.
Zurich Versicherung is leading the way. The company was the first insurance provider to commit to complying with the agreement to limit the planet’s warming to 1.5 degrees and has consistently aligned its corporate strategy with it. Its goal is to become one of the most sustainable companies in the world.
‘Accordingly, we’ve firmly anchored various sustainability initiatives into our corporate strategy. Examples of these initiatives include the “Zurich Forest” reforestation project and the recently announced sustainability partnership with circumnavigator and climate ambassador Boris Herrmann,’ states the company on its website. In addition to the specially created ‘Planet Hero Award’ for forward-looking projects that aim to improve environmental and climate protection, Zurich wanted to expand its commitment to sustainability on its digital channels.
The challenge was to introduce a mobile tool and/or digital solution that enables everyone – not just certain target groups – to live more sustainably in their private and commercial spheres of influence in a simple and motivational way.
True to the motto ‘if many small people in many small places take many small steps, they will change the face of the world’, Zurich wanted to offer an app that guides users through their everyday lives with tips and suggestions on the topic of sustainability. The intention of the app was to be informative and raise awareness.
This is why Zurich developed the Planet Hero app with the strategic, professional, methodological and technical support of adesso. The result is a user-friendly, daily sustainability coach available on smartphones.
In addition to the development of the app, other tasks, which complete the anchoring of the topic at Zurich Versicherung, were implemented as part of the overall project. The following were included as part of the consultation:
Regardless of age, gender, profession or lifestyle, anyone who wants to live more sustainably can receive useful ideas every day from the app on how to become a ‘climate champion’ among their friends and family.
The app motivates its users to live a measurably more sustainable lifestyle, in a way that’s entertaining, and does so without pointing a finger:
Stefan Riedel l Member of the Executive Board at adesso SE
The ‘Planet Hero’ app is available for everyone to download for free from the Google Play Store or the Apple App Store. The download link and further information can be found on Zurich’s website.
There is no website or brochure which can replace a personal meeting to talk about your goals and topics. We are looking forward to an appointment on site.